The European Commission has long committed itself to proposing web designers make websites more accessible and has recently emphasised the importance of accessibility for older people.
It's important to remember that the European Union is home to an aging population. With around three in five over-50s having access to a computer, accessibility solutions (such as enlarging font sizes and text-to-speech software) may be of particular need.
Web providers need to switch on to the buying power and increasing internet usage of the grey pound- Gordon Lishman, Director General of Age Concern
From a marketing perspective, the 'grey pound' is estimated to account for £245 billion of the UK's annual spend and a study from alljoinon.com (published in March 2008) found that the average monthly online expenditure of a consumer in their 60s is £48.78.
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